Baltimore will welcome next week a new regional lifestyle print publication, The Scout Guide – Baltimore, Annapolis & The Eastern Shore. Oriet Milmoe, a local art promoter with experience in the magazine industry, will serve as its editor.
The Scout Guide, founded in Charlottesville, Virginia in 2010 and published annually, highlights local businesses in its pages, and also mentions them in a local Scout Guide blog and on social media. The content is all paid-for advertising, but it is shot with an artistic eye and packaged in a high-quality, perfect-bound product. The guides are now in over 50 cities including Aspen, Nashville, Washington D.C. and more.
Milmoe has been working since last summer to bring Scout to the region, and has worn many hats in the process: collaborating with editors at headquarters in Charlottesville, overseeing advertising sales, coordinating distribution, layout, design, and social media. Easton-based Melissa Grimes-Guy Photography captured the images in the publication, and the two worked together to direct the shots.
Creative direction was a natural fit for Milmoe, who also owns Oriet’s Fine Art, a private revolving art gallery and art consulting business. For over eight years, she has promoted artists in the Southeast and Mid-Atlantic through exhibits and private consultation. It was at one of her shows in Middleburg, Virginia that she first learned about The Scout Guide and met co-founder, Susie Matheson. Milmoe immediately recognized the opportunity to draw on her past professional experience working on the advertising side at Esquire, Wired, and Worth magazines.
Scout held a special appeal for her, she says, because she has lived in nine different cities, and she knows the challenge of uncovering a town’s culture hot spots. The Scout Guide is intended to help.
“It’s like a little black book from local insiders,” she explains.
Twenty thousand copies of The Scout Guide will be available June 3 at stores around Baltimore, Annapolis and the Eastern Shore as well as at local boutique hotels, spas, doctors offices, festivals, fund raisers and more. It can also be purchased for $10 online at www.thescoutguide.com. In Baltimore, pick-up Scout at the Antique Exchange in Hampden, Francesca’s Atelier in Green Spring Station, and JG Sassy in Ruxton. The first issue includes 35 businesses, ten from Baltimore.
To celebrate the inaugural issue of The Scout Guide, Milmoe will host a private launch party at the Cylburn Arboretum. Milmoe hopes to also showcase local non-profits through The Scout Guide blog and social media posts. Like many of the shops featured in the magazine, she sees Cylburn — with over 200 acres open to the public, a historic mansion, woodland trails and a modern green building — as a hidden gem in Baltimore.
She’s careful to note that Scout is not a news source but rather a publication that promotes the best artisans, retail businesses and entrepreneurs.
“Baltimore is an amazing place. There is so much culture, unique shopping experiences, talented artists and interior designers, and an exploding restaurant scene,” she says. If she has her way, Milmoe will scout out them all!