Under Armour CEO Quakes When Called to Defend High Tech Speedskating Suits

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via Sneaker Report
via Sneaker Report

Michael Phelps won 22 Olympic medals for the United States in his day, and now another Baltimore entity — Under Armour — may be losing medals for the United States. Our entire top-notch speedskating team has been performing poorly in every event in Sochi so far, and many have been suggesting that Under Armour’s brand-new Mach 39 suits may be to blame.

Under Armour CEO Kevin Plank gave a phone interview on Bloomberg television’s Market Makers, and boy did he sound jittery. You’d think he were a person of interest in the kidnapping of the Lindbergh baby. Every — fairly straightforward — question from Stephanie Ruhle elicited a breathless evasion.

He never says that the uniforms might be the problem, and in fact, strongly implies that they couldn’t possibly be, given the “wind tunnel testing” and “computation fluid dynamic modeling” that they underwent; he suggests that it’s the athlete’s belief that the suit is slowing them down that’s the problem. He admits that Under Armour has people in Sochi right now making modifications to the Mach 39 — but this 11th-hour (12th-hour?) tweaking he calls “completely typical” and “part of the game” despite referring to the whole situation a “headscratcher.”

When Ruhle pressed him on whether it truly was normal for uniforms to be adjusted mid-games, he seems to pretend she asked a completely different question.

Plank’s final remarks included the suggestion that “everyone […] take a deep breath” — advice he himself should have followed before doing the interview!



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