Union, AVAM team up on new brew called Bling Universe

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Image courtesy of Union Craft Brewing.

Union Craft Brewing has beers for fall, spring and winter in its Hoppy Seasonal Series, and the time has come to roll one out for the summer.

Enter: Bling Universe, an India Pale Lager–not an ale, but a lager–that includes “copious amounts of Amarillo, Cascade and Grungiest hops,” per a release. The brew joins fall’s Foxy Red IPA, winter’s Rye Baby IPA and spring’s Steady Eddie IPA in the hopped-up lineup of seasonal releases.

The beer’s name is inspired by Baltimore’s own American Visionary Art Museum, whose mantra of “adorning one’s world–transforming it into a place that defies convention, surprising and delighting, providing hope and wonder” is represented in shiny works such as “Cosmic Galaxy Egg” and the “Community Mosaic Wall.” The latter is incorporated into the label design.

“The museum is a gem in Baltimore and I’ve always felt that the city is fortunate to have such a unique institution,” Union Craft Brewing co-founder and creative director Jon Zerivitz said in a statement.

Bling Universe will be available in stores and on draft starting July 2. To celebrate their collaboration, Union and AVAM will hold an all-you-can-eat and drink happy hour at the museum on July 25 ahead of the Flicks On the Hill screening of “Home Alone.”

Brandon Weigel

Brandon Weigel is the managing editor of Baltimore Fishbowl. A graduate of the University of Maryland, he has been published in The Washington Post, The Sun, Baltimore Magazine, Urbanite, The Baltimore Business Journal, b and others. Prior to joining Baltimore Fishbowl, he was an editor at City Paper from 2012 to 2017. He can be reached at [email protected]
Brandon Weigel


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