If you, like The Be. Org, have been in Baltimore for a decade or more, nostalgic and catchy commercials like this one for a now-defunct, Baltimore-based shoe store ought to jog a memory or two.
Although that commercial was specific to one shoe store, it speaks volumes about the significance sneakers hold in the local community. This importance is something founders like Tonee Lawson have recognized, as evidenced in her nonprofit The Be. Org’s fifth annual Sneaker Ball fundraising gala on April 6.
“As we honor our founding, we will also put to rest the story that ‘no one from Baltimore ever makes it’ as we honor Baltimore natives that have made a tremendous impact in their respective industries,” said Lawson.
This year’s Sneaker Ball takes place on April 6 at The Rita Rossi Colwell Center in the Inner Harbor.
