What can make watching Baltimore-born Alex Freeman play in the World Cup even more fun? How about free food from Jason’s Deli?
The deli in Columbia is hoping to be very busy once the World Cup begins, as every time the U.S. Men’s National Soccer Team scores, customers can win free food and loyalty rewards.
“Deli Dollars Goal Rush” is a limited-time promotion connected to Jason’s Deli’s regular loyalty program, where customers have “Deli Dollars” accounts accumulating rewards they can exchange for food. The “Goal Rush” promotion aims to make the World Cup even more exciting by generating more than $10 million in free food and loyalty rewards.
Starting on June 12, rewards members can unlock exclusive offers and bonus points every time the U.S. Men’s National Soccer Team scores during the World Cup. Rewards are automatically added to eligible Deli Dollars accounts after qualifying matches. They can be redeemed during specific weekend windows of time. To participate, customers must join the Deli Dollars loyalty program by June 10, 2026.
The special “Deli Dollars Goal Rush” rewards will include:
- First goal scored: Free Strawberry Shortcake with any purchase
- Second goal scored: 25 bonus Deli Dollars points on a qualifying weekend check-in
- Third goal scored: Free cup of soup with any purchase
- Fourth goal scored: 25 bonus Deli Dollars points on a qualifying weekend check-in
- Fifth goal scored: Free Club Sandwich with any purchase
- Sixth goal scored: 25 bonus Deli Dollars points on a qualifying weekend check-in
“When the U.S. Men’s National Soccer Team scores, our guests score, too,” said Blake Parker, chief food innovation officer at Jason’s Deli. “Deli Dollars Goal Rush is all about bringing fans together, celebrating the excitement of international soccer and treating our loyal guests in a big way. We all want to see Team USA advance as far as possible, so we’re doing our part to cheer them on while giving our guests a way to win multiple times.”
Based on Jason’s Deli’s active Deli Dollars memberships, they estimate it might award more than 30 million bonus points to loyalty members nationwide if the U.S. Men’s National Soccer Team scores six goals. The deli hopes this demonstrates its commitment to celebrating major cultural and sports moments with its customers.
Jason’s Deli in Columbia is located at 8874 McGaw Road.
