Baltimore in a Box’s New Storefront Doubles Down on Maryland Pride with Mural

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Hampden’s newest store is oozing Maryland pride.

Baltimore in a Box, a shop that sells “the gift of Baltimore in a Box” with packages of classic local goods (think Berger Cookies, crab chips, and the iconic “Big Boyz Bail Bonds” click pens), is moving from its Highlandtown headquarters into a new space at 857 W. 36th Street. Making a splash in the neighborhood, owner Ross Nochumowitz hired Baltimore muralist Marshall Adams to spruce up the exterior by painting it with the Maryland State flag.

Nochumowitz said he initially considered decorating the building with a mural containing his own Baltimore-themed emojis, but realized he might have to deal with licensing issues or other red tape. Seeking other ideas, he was inspired by Maryland flags painted on city dwellers’ doors.

“I said, why not try it for the entire front of the building?” he posed. “I’ve never seen that done before.”

Adams took two days to finish the project. Nochumowitz said the artist was “great to work with” and accommodated revisions to the design and placement.

One day out from its completion, the shop owner is already getting positive feedback. “It seems like people have really taken notice and enjoyed seeing it,” Nochumowitz said.

He first opened his store online in 2014 and later graduated to his current storefront on Conkling Street in Highlandtown. Three years out, he was looking for a new space with more foot traffic and exposure. When the new location, formerly Bobbi’s Hair Salon, opened up, he seized the opportunity.

The building needed to be reconfigured and undergo renovations to pipes, flooring, and steps inside. Most of the work is finished, though Nochumowitz said he hasn’t started moving just yet. The lease on his Conkling Street space runs through the end of the month.

The new shop will offer the same packages available online, but he also hopes it will be “a platform for people who make stuff in Baltimore,” he said. He plans to sell more one-off items, such as clothes from partner vendor Route One Apparel and is also welcoming new partnerships with local makers.

It doesn’t even need to go in a box, he said, as long as it represents some of the best of Baltimore.


Ethan McLeod
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