Let’s say you run a business, a department, a bank, a television station, a team. You’re looking for an articulate and memorable marketing strategy, and you want a video to tell your story. One that’s not necessarily “corporate.” One that’s both more and less than a commercial — heart-warming, smart, attention-grabbing and effective. And God willing, it should go viral.
Who do you call to tell your story? Baltimore-based Think Again Media’s catchy slogan, “Those Who Tell The Story, Rule The World” (Hopi proverb), sums up its approach to video production. The company released yesterday the above Calvert Investments-commissioned film, which was showcased on the national mall in Washington D.C., for Earth Day. Entitled, “Be Part of the Solution,” it articulates the importance of being sensitive to the environment in business.
“We’re content based,” says Debbie Dreher, who, with her husband and business partner Glenn Dreher, founded Think Again Media in 2004. “As we discuss a client’s strengths, message and goals, our first consideration is, “how many places can we tell this story?”
Video content is so prolific today that with intelligent “seeding,” a well-designed video can generate clips and quotes for YouTube, Twitter and an infinite number of blogs — non-traditional advertising – in addition to TV, in-house or presentation use. One shoot’s worth of great footage can be used over a period of years, which saves the client money in the end, as Dreher is quick to point out.
With award-winning work for clients that include T. Rowe Price , National Heath Service Corps and University of Maryland Medical Center, Think Again has a strong niche in financial and health services. An ad for Diesel called ‘The Boxer”, below, shows its quirky side. Baltimore is the perfect location for all of it, according to Dreher. There is a lot of film industry talent here, she says, leftover from Homicide, The Wire, and others. Is a vibrant video production industry beginning to blossom in Baltimore? With Think Again Media on the scene, it certainly seems so.