Let’s say you run a business, a department, a bank, a television station, a team. You’re looking for an articulate and memorable marketing strategy, and you want a video to tell your story. One that’s not necessarily “corporate.” One that’s both more and less than a commercial — heart-warming, smart, attention-grabbing and effective. And God willing, it should go viral.
Who do you call to tell your story? Baltimore-based Think Again Media’s catchy slogan, “Those Who Tell The Story, Rule The World” (Hopi proverb), sums up its approach to video production. The company released yesterday the above Calvert Investments-commissioned film, which was showcased on the national mall in Washington D.C., for Earth Day. Entitled, “Be Part of the Solution,” it articulates the importance of being sensitive to the environment in business.