Fractured Prune — the Ocean City-based doughnut operation featuring fresh, customizable, hand-dipped pastries and an exquisitely quirky name — is going national. According to the Baltimore Sun, the company expects to “have about 50 new franchise agreements signed in the next six months” for locations across the country.
And that’s all well and good, but what’s really exciting is that we’re going to get “about 20” new doughnut shops in the Baltimore area, including one in the Inner Harbor. Yeah, I know there’s already one apiece in Parkville and Halethorpe, but c’mon.
Fractured Prune CEO Dan Brinton feels good about the chain’s odds of carving out its own niche among heavy hitters like Dunkin Donuts and Krispy Kreme. “People love donuts,” he said. You bet we do, Dan!
FYI, if you were thinking about getting in on the ground floor, it only costs $95,000 to become franchisee with a smaller shop. Plus, you need $500,000 liquid cash. Good luck!
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