In a move to use all that targeting data they collect for good, Facebook announced their own Amber Alert system on Tuesday. In an announcement, the social media giant cited a 2014 case in which an 11-year-old Dundalk girl was found because a South Carolina motel owner recognized her from Facebook.
Carol Gause helped authorities locate the 11-year-old girl, whose father had taken her with him as he tried to escape the law.
From Gause’s post:
When I had a moment to myself and opened up Facebook, I was surprised by something my friend Linda had posted. It was an AMBER Alert. I had seen them before, but this one was different because I recognized the two faces in the post!
Facebook is partnering with the Center for Missing and Exploited Children to issue the AMBER Alert directly through their system. In turn, Facebook can send the Alerts to people in a specific target area that is recommended by authorities.
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