The Former Lead Designer for GM’s Hummer is Under Armour’s New CIO

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Under Armour’s “Gemini 2 Record,” via Wikimedia Commons

The innovate athletic wear makers of Locust Point have brought in some outside help from the auto manufacturing industry to lead their product development team.

Under Armour today announced Clay Dean as its new chief innovation officer. Dean spent the last 20 years with General Motors. During that time, he led development of GM’s concept cars and the was lead designer on the Hummer H2 and H3 lines.

More relevantly, Dean also worked on an athletic footwear collaboration with Nike. One of those projects involved incorporating the rubber treading from Nike’s ACG shoe series into the tires used on a smaller concept pickup Hummer, as well as breathable Nike material into the interior of the car.

Under Armour CIO Clay Dean, via Under Armour

“Clay brings a unique perspective to Under Armour and deep roots in design, manufacturing and innovation that will be critical in guiding how we make and deliver products now and in the future,” said Kevin Haley, Under Armour’s president of category management and innovation, in a statement. “At Under Armour, a relentless pursuit of innovation is at the core of everything we do. Adding Clay’s proven expertise further validates our commitment to meaningfully advance our ability to bring category-defining products and technology to our consumers.”

Prior to the announcement of Dean’s arrival, Paul Fipps was Under Armour’s CIO for the last two years. Fipps has also served as the firm’s executive vice president of global operations since September 2016, per Under Armour’s website.

During an eventful start to the year for Under Armour in which the company’s share price plummeted and its chief financial officer left after a four-quarter earnings miss, CEO and founder Kevin Plank promised investors that Under Armour would be investing more in its products this year. Dean appears to be the man Plank picked to fulfill that pledge.

Ethan McLeod
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Ethan McLeod

Senior Editor at Baltimore Fishbowl
Ethan has been editing and reporting for Baltimore Fishbowl since fall of 2016. His previous stops include Fox 45, CQ Researcher and Connection Newspapers in Northern Virginia. His freelance writing has been featured in Baltimore City Paper, Leafly, DCist and BmoreArt, among other outlets. He enjoys basketball, humid Mid-Atlantic summers and story tips.
Ethan McLeod
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