The Baltimore Development Corporation, on behalf of the city, announced today that it will enter into an “exclusive negotiating privilege” with a group headed by Live Nation and SMG to take over the job of managing, promoting and presenting live entertainment at the Pier Six Pavilion.
Live Nation & SMG were one of three groups that responded to a request for proposals from companies interested in operating the Inner Harbor concert venue.
Live Nation and SMG will replace the Rams Head Group, which has been the Pier 6 Pavilion operator for past decade.
“I would like to thank the Rams Head Group for its hard work and dedication over the last decade to successfully reposition Pier Six as a premier concert venue,” said Mayor Stephanie Rawlings-Blake. “I am confident that Live Nation & SMG will be able to further build on that success.”
The goals of the Pier Six Pavilion RFP were as follows:
- Provide a range of affordable family friendly live entertainment events for Baltimore area residents and tourists
- Maximize the number of live events and the length of the season
- Maximize financial returns to the city and jobs for Baltimore City residents
- Utilize sponsorship opportunities to fund capital improvements and venue upgrades
According to the BDC, Live Nation & SMG’s proposal provided the most optimal returns to the city and offered the largest capital improvement program. The length of the Pier Six contract is for seven years, starting in 2017, with the option to renew for another three years.