Louis Vuitton Malletier S.A.S. alleges that Live! Casino infringed on its trademark by producing and promoting a luxury bag collection with a design closely copying its trademark. (District Court of Maryland) Credit: Mwielkop

High-end fashion company Louis Vuitton Malletier S.A.S. has filed a lawsuit in federal court alleging multiple trademark violations by Live! Casino & Hotel in Anne Arundel County, The Cordish Companies Inc., and other potential companies to be named at a later date.

Louis Vuitton is seeking damages of up to $2 million per counterfeit mark per type of good.

The lawsuit, filed on June 1, 2026, in the U.S. District Court in the District of Maryland, alleges that the defendants “intentionally manufactured, advertised, promoted, offered, and distributed a ‘luxury bag collection’ featuring copies of Louis Vuitton’s iconic Monogram Design trademark, including its three famous Flower Design trademarks.”

In its complaint, Louis Vuitton claims it issued the defendants a cease-and-desist letter in April 2026 related to the casino’s Art of Luxury campaign, which “invited prospective patrons and loyalty members by mail and online advertisements to visit Live! Casino over a series of weeks in April where they could receive a ‘luxury bag collection’ of infringing products.”

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