Old Bay devotees put the seasoning on just about everything they eat: crabs, corn, fries, Goldfish crackers, you name it. Now, they can even wear their favorite seasoning brand on their feet.
Athletic footwear and clothing company New Balance last week released two limited-edition footwear products – cleats and slides – both emblazoned with the colors and logo of Old Bay Seasoning, with whom they collaborated.
The cleats pay tribute to Old Bay’s colors with a yellow outsole and laces, red tongue, and blue New Balance branding on the white shoe. There is also an image of the Old Bay seasoning can on the back of the heel.
New Balance said on its website that the cleats “[combine] all of the technological advances of the innovative cleat with the distinctive colors of OLD BAY’s packaging adding to the design.”
“Built to help you hit top speeds, the BurnX3 features a mesh upper with a durable film and Kinetic Stitch technology for targeted stretch and support. Underneath, the versatile TPU molded cleated outsole provides superior traction on both natural and artificial turf.”
The slides incorporate the same colors with a white exterior, blue sole, and both Old Bay and New Balance branding in yellow, red, blue and white on the slide straps.
“[T]his slip-on, soft bed foam sandal is made to mimic the contour of the foot delivering comfort and support for locker room and off-field leisure before and after the game,” New Balance said.
The collaboration is one of latest intersections of food and fashion. In 2017, Forever 21 and Taco Bell teamed up for a clothing line, and other big brands have released their own collections.
Old Bay fans appear to be enjoying the footwear items.
The slides, which were going for $39.99, have already sold out. But the cleats are still available in some sizes for $129.99.
Some hoped New Balance might create a sneaker version.