It is awards season, and while many minds are on the Oscars, one Baltimore marketing agency took home multiple awards from the American Advertising Awards–known as the ADDYs–hosted by AAF Baltimore.
Mission, a Baltimore-based company, was recognized for its standout work at the ADDYs held at The Engineers Club in Baltimore on Thursday, March 12. The awards honor advertising and design work with the most impact from the region’s agencies, studios, and creative professionals. The ADDYs are the advertising industry’s largest competition, celebrating creativity in marketing and advertising at the local, district, and national levels.
The agency is celebrating 25 years working with companies building their brands. Mission works with organizations across healthcare, education, nonprofit, and cultural sectors.
Mission’s multiple honors included the Judges’ Choice Award and a Gold ADDY for “It Takes Patients”, a Gold ADDY for the “Maryland Science Center” logo design, a Gold ADDY for “Ignite the Zine”, and a Gold ADDY for “Nike Field Hockey”.
“These awards reflect the strategy and creativity our team brings to every project,” said Todd Harvey, creative director and co-founder at Mission. “From helping reimagine iconic Baltimore institutions to telling powerful stories in healthcare, we’re proud of the work we’ve created with our clients and collaborators. Recognition from the ADDYs is especially meaningful because it comes from peers within the creative community.”
“It Takes Patients” is a video spot Mission created for the Mid-Atlantic Patient Safety Center as part of the Care Flows Both Ways campaign. The spot nabbed Mission a Judges’ Choice Award–a distinction awarded to only one piece of work per judge during the evening’s competition– and a Gold ADDY in the Public Service — Online Film, Video, & Sound category. The video highlights the shared responsibility between patients and healthcare providers in creating safe care environments. The campaign’s message is that trust, communication, and empathy are core elements of better healthcare results.
Mission’s “Maryland Science Center” logo design was created as part of the Maryland Science Center’s rebrand, winning the Gold ADDY in the Logo Design category. The new design honored the beloved Baltimore institution’s longstanding role in inspiring curiosity and discovery while positioning it for a new generation of visitors and learners.
“Ignite the Zine” was Mission’s self-promotional publication celebrating creativity and agency culture and won the Gold ADDY for the Self Promotion — Direct Marketing & Specialty Advertising category. The firm believes that creativity comes from within and as an internal publication, gives voice to and celebrates Mission’s culture of experimentation, ideas, and creativity.
“Nike Field Hockey” was a social media campaign developed for Nike, winning a Gold ADDY in the Social Media — Campaign category. This campaign recognized Europ as a global hub for the sport, producing an international shoot in Amsterdam featuring Nike’s sponsored athletes–many of whom are Olympic competitors, including ones who medaled in the Paris Games.
“As we look back on 25 years of work, moments like this are a reminder of why we do what we do,” Harvey said. “Great work happens when passionate teams and strong client partnerships come together.”
