Tag: advertising

John Waters Promotes His Latest Book, ‘Make Trouble,’ in a Video

0
Still via MakeTroubleBook.com

Movies have trailers. TV shows have “teases.” Book publishers are getting in on the act, too, with book trailers.

Light City Baltimore Starred in a Super Bowl Ad

0

For the first time ever this year, Baltimore was featured in a TV ad during the Super Bowl.

Under Armour’s Post-Super Bowl Ad Offers Myths Building on Tom Brady’s Success

0
A boy in the ad who claims Tom Brady makes Boston younger, Courtesy Under Armour/YouTube

If you were upset with the outcome of Super Bowl LI, you may not enjoy Under Armour’s new ad about the villain hero of the game.

Epic Under Armour Spot Featuring with Michael Phelps Wins ‘Ad of the Year’

2
Courtesy Under Armour/YouTube

Under Armour and Michael Phelps pack quite a punch when they work together. Yesterday, advertising publication Adweek announced that sports brand’s 90-second “Rule Yourself” ad centered around Phelps’ training regimen took home its top honor as “Ad of the Year.”

Big Fish: Q & A With the Co-Founders of Planit, Baltimore’s Ad Agency for a New Age

0
matt_ed_fishbowl
BFFs: Matt Doud and Ed Callahan, co-founders of Planit

In November, 2014, Ad Age named Baltimore’s Planit one of the best places to work in advertising and media.  Planit is a strategic, digitally minded agency that leads campaigns for national and global clients. It is centered on the belief that its employees will have fun, work hard, and think big.  Unlike traditional agencies, Planit separates itself into three service groups – strategic, creative and client, all of which generate ideas to change and challenge the current marketplace through digital, non-digital PR and social media.  The company’s approach addresses the needs of a wide range of clients including McCormick Foods, DeWalt, Mally Beauty, NPR, Acura, and Under Armour.

Sexy Super Bowl Ads Don’t Work As Well, Johns Hopkins Study Shows

1
Remember this awful ad from last year?
Remember this awful ad from last year?

Judging from what I saw on Sunday, Super Bowl ads fall into a few different categories. There’s the Go Daddy style babe-centric ad, preferably featuring scantily clad women wrestling or fighting; there’s the joke ad, preferably featuring some football in-joke; and there’s the story ad, preferably featuring a puppy and a Clydesdale who are best friends.

Advertisers have long relied on the selling power of sexiness–female sexiness, of course–claiming that it’s the best way to get people’s attention. But according to research by a Johns Hopkins professor, sex appeal isn’t actually what makes people pay attention to an ad.

Have You Seen Baltimore’s Zombie Attack Car?

1

ik7bGWS-1

Not long ago, Ed Benckert was driving his car and minding his own business when he saw those dreaded flashing lights in his rearview mirror. “What did I do?” he asked the cop who pulled him over. “Oh, nothing,” the cop replied. “I just want to take a picture of your car. My daughter loves zombies.”

You see, Benckert’s car is not like other cars; it features fake gore and a life-size, realistic looking zombie on the roof. It’s a tribute to the current zombie craze, but it’s also smart advertising — Benckert runs Laser Shark Design, a company that provides custom vehicle wraps, among other innovative marketing products. And the zombie car is a perfect example of how a car wrap can get you noticed: “I can’t leave the parking lot at Wegman’s without someone stopping me and wanting to take a picture,” Benckert says.

Baltimore County’s First Fire Truck Ad Doesn’t Look Half Bad

0
Photo via CBS
Photo via CBS

Alas, there were no controversial PETA babes in sight when a Baltimore County fire station revealed the area’s first fire truck emblazoned with an advertisement. Cash-strapped fire departments around the country have started to turn to local businesses to raise funds.

Michael Phelps in a Bit of Hot Water?

1

Michael Phelps may be in a little trouble with the Olympic committee for the leaked picture of his Louis Vuitton ad taken by celebrity photographer Annie Leibovitz.

Guides