There’s a new gym in town. Yes, another one. But this one feels different. And that’s precisely their intention.

Unlike many gyms, where you walk in and see row upon row of cardio equipment, oversized TVs hanging from the ceilings and exercisers plugged into their own earbuds while pedaling or pushing their way through a workout, the first thing you notice when you enter Training House are a couple of big white boards filled with hand-written instructions, the kind a coach uses to explain that day’s workout. (That’s exactly what they are.) You won’t find any TVs or outlets for earplugs. Even the purpose for belonging to Training House is unique among gym-goers.