As Baltimore’s craft beer scene continues to grow, it seems the city’s old one-eyed brewing standby is only getting further away. First, National Bohemian was sold to Pabst. As a result of another blockbuster beer biz deal inked last week, Natty Boh will be controlled by ze Russians.
Friday’s deal is just the latest in a line of sales and acquisitions since Pabst bought the Boh and moved brewing operations to North Carolina in 1999. Pabst may the hipster beer du jour, but the 140-year-old company that was founded in Milwaukee sold out to the Los Angeles company Metropoulos & Co. and a hedge fund in 2010. Under the latest deal, Oasis head honcho Eugene Kashper will serve as Pabst CEO, and the company headquarters will remain in Los Angeles. In a statement, Kashper tended toward detente, saying that the Pabst company “represents individualism, egalitarianism, and freedom of expression.”
Since Marylanders are used to Mr. Boh’s globetrotting by now, perhaps it’s time to look at the news as a new opportunity. In addition to beer, it appears that Oasis also makes juices and energy drinks. The possibilities for a Boh-infused answer to FourLoko seem endless. Plus, Boh lovers will be able to organize and rise up as Boh-lsheviks.