Roller Girls Win Canton Billboard

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Charm City Roller Girls' billboard in Canton.
Charm City Roller Girls’ billboard in Canton. Photography by Dean Alexander. Makeup by Leah Basset.

Earlier this year local advertising agency MGH, Inc., launched “Make It Big,” a contest to award one small business in Maryland a free billboard designed and placed by MGH. After narrowing it down to four finalists, public voting commenced, and The Charm City Roller Girls edged out the competition. The winning billboard now sits prominently on 95-S just before the Baltimore Harbor Tunnel and O’Donnell Street exit – the same exit people take to see the Roller Girls play at the Clarence “Du” Burns Arena on Ellwood Avenue in Canton! The billboard will be up for one month.

MGH launched Make It Big to honor its own humble beginnings, and to help one Maryland-based small business start off 2013 with a bang. MGH hopes the billboard gives a boost to the Charm City Rollers Girls and increases attendance at their bouts. The Roller Girls’ season lasts through August.

Make It Big background

To qualify as a small business in Maryland, businesses entering the Make It Big contest had to make no more than $5 million in annual revenue, be a for-profit venture, reside in Maryland, and the business owner(s) must be U.S residents at least 18 years old. Public voting on MGH’s Facebook page for the four finalists began on Feb. 20 and ended on March 5. The billboard will be up through June 27.

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