Sassanova Gets Real

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Calling all Baltimore reality TV junkies! We may have a show to call our own. Harbor East’s sassy little shoe shop, Sassanova, is the subject of a new reality show to be pitched to major cable networks. 

With shoes and the women who love them as its theme, the show will focus on the operation of the store’s three locations — Harbor East, Bethesda and Georgetown — as well as highlighting stories of customer purchases. Sounds kind of “DC Cupcakes” for shoes.

The company, Backroads Entertainment (whose owner produced the mega-hit, “Pawn Stars”), filmed the footage for a five-minute “sizzle reel” (kind of like a trailer) at the Bethesda and Georgetown locations last week. After editing, the reel will be shopped to the networks and hopefully picked-up within the next year. If signed, the Baltimore location would then be included in the show.

Could it be a hit? Well, Sassanova’s preppy decor, fresh-faced staff and chic merchandise could easily translate well onto the small screen. It’s appealing vibe could be a fun and girly indulgence. (It has certainly been effective in charming the money out of my wallet.) We’ll keep you posted.



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