Not only did Ellicott City native Raj Suri’s homemade Doritos commercial — made for only a couple hundred dollars, mind you! — collect enough votes to be broadcast during the Super Bowl; for many viewers it was the best 30 seconds of the entire evening.
In the Twitterverse, the inventive and funny time-machine-themed ad was a favorite among an otherwise lackluster field dominated by tedious car commercials. The following tweets represent people’s feelings:
the only commercial I’ve like the whole game was the first doritos commercial
— Kailan Bost (@kaiilannn) February 3, 2014
The only good commercial was the Doritos one with the time machine
— f w m y k i g i (@Herdoee) February 3, 2014
These commercials are weak tho !!! The Doritos x Time Machine one is the best so far… — TheTopshelfCompany (@weshootpeople) February 3, 2014
As it became clear that the game itself was going to be as disappointing as the commercials, fans played of the premise of the Doritos time machine to goof on the game:
Peyton Manning wants to take a ride in the @Doritos Time Machine back to the beginning of this game.
— The Race Draft (@The_Race_Draft) February 3, 2014