Under Armour seemed like the perfect title sponsor for the Baltimore Running Festival (the annual October event comprising the marathon, half–marathon, and a host of other, shorter races). After all, it’s a locally-based maker of athletic apparel — who better to fund a celebration of Baltimore fitness?
(Actually, as the Baltimore Sun notes, most other marathons in the country are sponsored by financial institutions; it’s relatively rare for an athletic gear company to fund this particular kind of athletic event.)
While this is sad, of course, the race must go on. Here are some ideas for other Baltimore institutions that might benefit from having their name/logo plastered all over a bunch of runners.