In a move that seems like it would have already happened years ago, Baltimore’s top university and global athletic apparel maker have linked up on uni’s.
Under the agreement inked by Johns Hopkins University and Under Armour, the latter will provide the Blue Jays’ 24 varsity teams with uniforms, footwear, equipment and other apparel, all with the crisp “UA” logo. Hopkins Lacrosse previously went with Nike for all of its apparel needs.
“We are thrilled to join the Under Armour team and its impressive roster of collegiate partners,” said JHU’s athletics director, Alanna Shanahan, in a statement.
Hopkins has two NCAA Division I teams: men’s and women’s lacrosse, both of which play in the Big Ten conference. The other 22 varsity teams play in the NCAA’s Division III level, mostly in the Centennial Conference.
Shanahan added that providing “the finest performance gear and equipment” for student athletes was a key priority in forging the deal. As she put it, the contract, which became official in July, “brings together two of the most powerful and recognizable brands in the world.”
Under Armour is slowly gaining a monopoly on the intercollegiate athletics market in Maryland. Other schools that have inked deals with the South Baltimore firm include the University of Maryland, College Park, which is Under Armour CEO Kevin Plank’s alma mater; Towson University; Loyola University Maryland; the University of Maryland, Baltimore County; and the U.S. Naval Academy.
Under Armour and Hopkins have a history of collaboration. Earlier this year, they agreed to a research collaboration for the brand’s tech-enabled fitness line, and in 2014, Under Armour donated $10 million to Johns Hopkins Hospital’s Kimmel Cancer Center. Both Hopkins and Under Armour are also member businesses in the city-centric BLocal hiring initiative, launched in 2016.
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