Every year or so, Baltimore gets a new slogan– Believe; The City That Reads; and most enthusiastically, The Greatest City in America.
Now that it’s 2015, it’s time for the city to re-brand itself once again. This time, the city has settled on “Baltimore: Birthplace of The Star-Spangled Banner.” It’s a slogan that John Waters himself has deemed un-mockable (so far). Which is probably a boon to city planners, but less exciting for the rest of us. Even more bafflingly, the city seems to think that this new historical reference in our slogan will drive tourism. Sure — because nothing says “book me a hotel room” like “birthplace of The Star-Spangled Banner”!
But the truly tragic news is that Mayor Stephanie Rawlings-Blake is considering painting over all those Baltimore: The Greatest City in America benches and replacing them with the new slogan. That is a patently bad idea. Those old benches have become a Baltimore icon. The mayor shouldn’t get rid of them unless she has a really, really good reason to.
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