Proprietor: How Florence Sokol Keeps it Classic and Chic at Jones and Jones

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Since it’s opening in 1970, the chicest Baltimore women of all ages have flocked to Jones and Jones for everything from accessories and day dresses to black tie attire.

Owner Florence Sokol has been with the shop for 25 years – but she has been a fan of cutting edge fashion for longer. She and her team put their expertise to work, outfitting their customers in clothing that’s both fashion-forward and accessible.

Here, Sokol shares the story behind Jones and Jones, plus what she loves most in the store now – including what’s hot for the holiday season:

How did you get involved with Jones and Jones?

The original owner of Jones and Jones, Debbie Jones, was my college roommate. When she left the store, her partner, Sally Jones was seeking a manager so they called me to see if I would be interested in the position.

With my love of fashion and people, I graciously accepted the position 25 years ago. After ten years as manager, Sally Jones wanted to retire and I decided to buy the store from her.

 

What is your favorite item in the store right now?

My favorite item in the store right now is the line of Italian silk scarves with scenic prints that you only see when you open them up. When folded or scrunched on your neck, you see a beautiful pattern in gorgeous prints.

My favorite print is the Brooklyn Bridge at night.

 

What is your go-to recommendation for holiday gift?

My go to gift is a box set we created with a small cross body bag in vibrant colors paired back to a multicolored scarf and gloves. All three paired retails for under $125.

 

What style icon or celebrity could you imagine shopping at Jones and Jones? 

Because we have such a cross-over customer with age, I would have to name both Jessica Alba for her clean, casual urban style and Helen Mirren for her classic, sophisticated and ladylike dresses for all occasions.

 

What’s new and exciting at Jones & Jones? Any great trends for fall/winter?

New and exciting at Jones and Jones this season has been our daily deliveries of tops, which everyone is looking for this time of year. From blouses to sweaters to knits, we have the biggest variety for all shapes and sizes in lots of color variations and patterns.

Our favorite trend this season has been the leather and fur trim placements on tops, jackets, cardigans, capes, dresses and pants.

Jones & Jones is located at 84 Village Square in the Village of Cross Keys in Baltimore. For more information, visit www.jonesandjones1970.com.

 



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