On a recent Wednesday afternoon, Liza Byrd’s new location in The Shops at Kenilworth was bustling.
Chatting with each other, with owner Liza Jarrett and with her associate, Stacey Brooks, customers browsed racks of brightly patterned tops and dresses, great casual outerwear and useful staples, like leggings. They considered earrings and bracelets displayed on tables, stacked with a mix of jewelry and accessories, including a few home goods, like small throw pillows.
In one corner, a section dedicated to little girls’ clothes, was filled with sweet dresses available in child sizes and in tiny versions, just right for American Girl dolls. In that section, a small basket held the piece de resistance for those dolls: tiny pink cowboy boots.
It’s been about 20 years since Liza Jarrett, a Baltimore native, went into business and over three since she opened her first local brick-and-mortar shop.
During those two decades, Jarrett’s business evolved from one focused on furniture and hand-painted home accessories to fun women’s and girls’ ready-to-wear clothing sold online, via trunk shows and in her shops in Richmond and Baltimore.
This fall, Jarrett made another move, when she closed Liza Byrd’s Stevenson Village location and reopened in The Shops at Kenilworth, on the first floor, near Stebbins Anderson.
Jarrett enjoyed her time at Stevenson Village, but is excited about being a part of the Kenilworth community.
“Stevenson Village was a great starting point for Baltimore. But I outgrew it. The space was small and I needed more room for my customers to see my products,” said Jarrett. “I think I fit in this niche. I think Kenilworth makes sense for Liza Byrd.”
Right now, she said, was a good time to move to the new space. “All the improvements they’re doing are great, and the locale is convenient to central Baltimore,” she said, noting that she’s seen a lot of familiar faces, but she’s also met many new customers since she opened.
Loyal Liza Byrd customers will recognize Jarrett’s signature styles at the shop, though the selection is always changing.
“I bring in new products every other day,” said Jarrett, who designs the clothes she sells herself, pulling from years of honing her personal style and eye as a retail buyer. “My seamstresses are working around the clock and I’m always changing out inventory and adding new things. What you saw last week, there may be a new version of next week,” she said.
But one thing will remain consistent. “It’s always going to be a unique shopping experience,” said Jarrett. “There’s nothing run of the mill about what we carry. You just have to explore.”
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