The Inner Harbor’s Shake Shack has done well since it opened in 2015 (so well that the city is trying hoping to replicate it with another redevelopment project further down Pratt Street). According to Fortune, much of that business might be due to the eatery’s introduction of a “long-term game changer” — the Chick’n Shack sandwich.
Shake Shack, which went public in 2015, has exceeded quarterly sales expectations thanks to the success of the sandwich. Not only will they possibly upgrade that particular LTO (“limited-time offering”) to a PMI (“permanent menu item”); they’re ready to pull the trigger on the Bacon-Cheddar Shack, a brand-new LTO.
I just hope all these menu changes don’t alter the Shackmosphere too much.