2013 was the year that caused BFB’s very own Marion Winik to ponder the “new Katy Perry kind of feminism.” Below, a few of the biggest moments for Baltimore women that took place over the past 12 months.
+After the Walters named Julia Marciari-Alexander as its new director, the three major art museums in Baltimore were each helmed by a woman. How’s that for leaning in?
+We learned that Baltimore is one of the best cities in the nation for singles… but also the fourth-worst spot for single women. Wait, what?
Courtesy Citybizlist – Under Armourhas launched its third “What’s Beautiful” online fitness competition for women. The top three winners – one of whom will be selected by an online popular vote, and the other two by the sports apparel maker – will win all-expenses-paid visits to fitness retreats in Costa Rica. The eight-week competition will culminate mid-July with the naming of the winners.
This week, the Walters Art Museum welcomed its new director, Julia Marciari-Alexander. Marciari-Alexander replaces Gary Vikan, a 27-year veteran of the institution, and joins Doreen Bolger (director of the Baltimore Museum of Art) and Rebecca Hoffberger (director of the American Visionary Art Museum) to make a trifecta of badass women in charge of the city’s largest art institutions.
Rarely has the publication of a book been met with such a volley of snark and countersnark as “Lean In: Women, Work, and the Will to Lead,” a business advice book by Facebook chief operating officer Sheryl Sandberg. Noticeably arm’s-length coverage by Jodi Kantorin The New York Times kicked off weeks of hoopla and vitriol in the blogosphere. Critics, many of whom had not read the book, which was published Tuesday, accused Sandberg of overreaching; of being elitist, anti-motherhood and anti-feminist; of not adequately representing poor, minority and non-heterosexual women; and, finally, of wearing Louboutin and Prada. Others rushed quickly to decry what seemed like knee-jerk feminist posturing or plain old hating the rich.
“I don’t want you to waste another minute of your life focusing on your big butt or other imperfections. Instead, I want you to embrace your vulnerabilities and go on to conquer your dreams.” Those wise words come from Baltimore businesswoman, motivational speaker and, now, author, Laura Black, who spent much of her life focused on just that — molding herself into the physical ideal of womanhood our culture often promotes. Finally she realized it wasn’t her body that was holding her back, it was her attitude about her body.
Courtesy of Citybizlist – Under Armour, looking to attract more women to its sports apparel brand, has launched a “What’s Beautiful” digital competition.
The “What’s Beautiful” contest, to be hosted on the microsite whatsbeautiful.ua.com and a mobile app, provides a motivational online community to women to help them meet and exceed physical goals.
The three women who rise to the top of the “What’s Beautiful” challenge will receive a one-year sponsorship deal with the company.
“It’s also an opportunity for [Under Armour] to max its ROI on social media, while building a closer relationship with its core customer,” Adrienne Lofton-Shaw, senior director of women’s marketing for Under Armour, tells Marketing Daily. “What we get really frustrated with is advertisers who talk about beauty in terms of how you look, not what you are made of,” she says. “So this site, which allows women to enter any kind of fitness goal, whether it’s competing in the Ironman or running your first mile, is about tenacity, and never quitting.”
Through the microsite, women will be encouraged to declare a goal that challenges their personal fitness and post proof of their progress in the form of videos, photos, and diary entries.
After nine weeks, Under Armour will nominate ten finalists to be featured on the “What’s Beautiful” homepage and mobile app. Ultimately, three winners will be named – two by Under Armour selection and one by public vote.
The “What’s Beautiful” digital experience was co-created and co-produced by the in-house Under Armour creative team, Philadelphia-based full service ad agency, Red Tettemer + Partners, and acclaimed advertising agency CP+B.
This Friday, November 11, you’ve got two chances to celebrate Baltimore’s wealth of artsy women and women artists:
A gala! Starting at 6:30 p.m. Maryland Art Place, our favorite non-profit promoter of contemporary art around these parts, hosts a swanky evening in honor of its thirtieth birthday, and in celebration of female artists who’ve made their stamp on Baltimore’s cultural landscape. The honorees are something of a who’s-who of the city’s creative and inspiring women: Marin Alsop, Doreen Bolger, Rheda Becker, Lynn Deering, Ethel Ennis, Nancy Grasmick, Leslie King-Hammond, Pat Joseph, Mary Ann Mears, Joyce J. Scott, Suzi Cordish and Leslie Shepard. And because no good gala is without a silent auction component, attendees will also be able to bid on works by regional artists. (Check out the art up for auction at MAP’s website.) The cost: $250 for the gala; $30 in advance/$40 at the door for the after party. It is a benefit, after all.
The event will also feature an exhibition of five MAP owned Grace Hartigans, pictured at right.
A film screening/panel! At 7 p.m., Towson University hosts a screening of the widely-acclaimed documentary Women Art Revolution!, followed by a panel featuring even more creative and inspiring female artists (Jenny Graf Sheppard, Laure Drogoul, Stephanie Barber, and Zoe Charlton) talking about feminism, art, and politics. The film itself has been described as a “secret history” of feminist art. This one is free.
If you figure out a way that we can attend both, let us know!
As if we needed another example of Marin Alsop being the coolest lady in town, now she’s helping to organize WOW-Baltimore, a celebration of women’s achievements across all fields and “a fun, comfortable and creative space for conversation and mentorship.” Hosted by the Meyerhoff Symphony Hall, the event will touch on everything from family life to health to financial literacy.
Don’t get too excited — it’s not actually going to happen until next spring (March 2012, to be exact). But Alsop and her fellow organizers want your input on how exactly the event should go down. They hosted a round of “Think-Ins” in September, and nearly 250 came. So they’re doing it again, with meetings taking place next week at Notre Dame, the Meyerhoff, and the Junior League of Baltimore (details, times, addresses here). “The subject matter will be determined by the experience in the room,” so get yourself in that room! (Men are welcome, too, of course.) Discussion, debate, event planning, Marin Alsop, and light refreshments — sounds like a dream come true.