These Ugly Old Bay Tie-Ins Make Me Wish the Ravens Hadn’t Won the Super Bowl

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McCormick is really killing my late-Ravens-Super-Bowl-win afterglow, here. The spice company that sells the locally adored Old Bay seasoning has finally figured out how they are going to cash in on the Ravens’ Super Bowl crown, and it’s awful. There is a new commemorative Old Bay canister that is an unholy alliance of the hyper-modern Ravens logo and the ubiquitous spice blend’s infinitely quaint design.

But that’s not all. In an even less-inspired move, McCormick is also selling T-shirts in Ravens purple with “BAYLIEVE” written across the chest. Oh and just for good measure, there’s the top half of an Old Bay can hanging out over the ill-advised pun.

What I can't "baylieve" is that this was even made.
What I can’t “baylieve” is that this got made.

 



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9 COMMENTS

  1. Are you even from Baltimore?
    Ravens, McCormick Spice and Old Bay…Sort yourself Robert O’Brien, it’s clever and who cares!

    • Will, no need to worry about me sorting myself. McCormick’s marketing decisions are not actually keeping me up at night. But I disagree with you on the cleverness of these products.

  2. Two things my husband and I love!!! I will be buying this adorable can.
    p.s. are you related to SCROOGE?

  3. Dude are you insane? How could you possibly not get off on these ADORABLE football/spice shirts? You must be Huey, Duey, or Luey—cause you’re related to Scrooge. Get a shirt and a get a life.

  4. Get a life! Old Bay is a very special part of displaced Baltimoreans, especially living in other states. Why shouldn’t they cash in on the victory. I don’t know what McCormick’s is like now that’s it’s not home-town owned, but it has been a major part of Baltimore heritage for many generations.

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