Under Armour is Now Team Canada’s Official Footwear Sponsor

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The UA Govie Boot with Team Canada logo. Photo via Under Armour.

Canada’s Olympic teams will be rocking footwear designed in South Baltimore for the next eight years.

Under Armour and and the Canadian Olympic Committee announced the new partnership today. Under the terms of the deal, Canada’s winter and summer Olympic teams will lace up with UA boots, training shoes and whatever other footwear sectors the South Baltimore company can jump into through 2024.

You’ll see some of those shoes on display as early as February 2018, when Canada competes in the 2018 Winter Olympics in PyeongChang, South Korea. Men’s and women’s teams will wear boots and trainers sporting the Team Canada emblem.

“As Under Armour’s first partnership with the Canadian Olympic Team, we are proud to support Team Canada’s Olympic pursuit and provide state-of-the-art high performance footwear to the talented roster of athletes,” said Under Armour North America VP of marketing Courtney Carlson in a statement.

The deal also marks Under Armour’s first deal with any international Olympic committee. The brand has forged some noteworthy partnerships in the past year, including a deal with the MLB to make all game-worn uniforms starting in 2020, a sponsorship with hip-hop star A$AP Rocky and uniform-outfitting agreements with major NCAA programs, including UCLA. Locally, the company also became the supplier of all John Hopkins Blue Jays athletic apparel.

These are high points for what’s otherwise been a rough year for the Locust Point firm and Port Covington anchor. The stock price for Kevin Plank’s firm today stands at just under $15 a share, less than half of its value in December 2016. The company has missed revenue targets during multiple quarters (which has contributed to the share price slide) and reorganized its corporate structure to recalibrate.

Ethan McLeod
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Ethan McLeod

Senior Editor at Baltimore Fishbowl
Ethan has been editing and reporting for Baltimore Fishbowl since fall of 2016. His previous stops include Fox 45, CQ Researcher and Connection Newspapers in Northern Virginia. His freelance writing has been featured in Baltimore City Paper, Leafly, DCist and BmoreArt, among other outlets. He enjoys basketball, humid Mid-Atlantic summers and story tips.
Ethan McLeod
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