Canada’s Olympic teams will be rocking footwear designed in South Baltimore for the next eight years.
Baltimore-native swimming legend is enjoying life outside of the pool, from the new experiences of fatherhood to being a brand ambassador and a hopeful angel investor. However, he hasn’t entirely ruled out the possibility of unretiring for a second time.
Under Armour and Michael Phelps pack quite a punch when they work together. Yesterday, advertising publication Adweek announced that sports brand’s 90-second “Rule Yourself” ad centered around Phelps’ training regimen took home its top honor as “Ad of the Year.”
Baltimore’s favorite Olympian has spent his historic career training hard, eating a lot and getting very crucial amounts of good sleep. The third of those activities has apparently led him to sign on to an endorsement deal with a startup mattress company.
We already have a kickass flag and world-class athletes. That’s pretty much all you need to be an Olympic contender, right?
Under Armour’s creative advertising team is at it again. The local sportswear behemoth’s latest ad to attract buzz features the USA Women’s Gymnastics team and is part of the ‘Rule Yourself’ campaign.
The advertisement recognizes the tireless training and hard work of the young women of the US gymnastics team and shows the extraordinary strength needed to compete at the level of the world-class athletes. “It’s what you do in the dark that puts you in the light,” reads the tagline at the end of the commercial.
Twitter users. They’re so technologically savvy, and yet easily confused. Fred Phelps, head of the absolutely gay-hating Westboro Baptist Church, died Wednesday at the age of 84. Michael Phelps, the most decorated Olympian of all time and no relation to Fred, still lives. But try explaining that to Twitter.
When news of Fred Phelps’s death hit, Twitter users went off with eulogies for Michael Phelps — or sometimes “Michael Phelps’s dad” — to the point that “RIP Michael Phelps” was trending for a minute there. Some of the tweets were obviously intended to be funny. But others seemed much more earnest.