Everyone’s Talking About Under Armour’s ‘Rule Yourself’ Campaign

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Under Armour’s creative advertising team is at it again.  The local sportswear behemoth’s latest ad to attract buzz features the USA Women’s Gymnastics team and is part of the ‘Rule Yourself’ campaign.

The advertisement recognizes the tireless training and hard work of the young women of the US gymnastics team and shows the extraordinary strength needed to compete at the level of the world-class athletes. “It’s what you do in the dark that puts you in the light,” reads the tagline at the end of the commercial.

Under Armour has been lauded for its advertising before, particularly for the ‘I Will What I Want’ campaign starring Misty Copeland, the first black principal dancer for the American Ballet Theater.

Another UA ‘Rule Yourself’ ad will star Michael Phelps and will come out at the end of March.

Our friends at local sports website PressBox had something to say about the new campaign, of course.



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