Ben Carson is “hip”! He’s “down” with the “youth” and their “rap music”! That, at least, appears to be the underlying message of the Hopkins neuroscientist’s new rap-inspired campaign ad. 

I guess if your last name slant-rhymes with “awesome,” you’re obligated to make use of that in some way. And as with many Carson campaign moments, Twitter had a field day with this rap ad. But I’m not entirely sure who the audience for Carson’s ad is. Hip-hop fans who think Obamacare is as bad as slavery? Rappers with obscure theories about the pyramids?